Part B- Cross Cultural Management (Student's Review of a Peer's Essay

Part B- Cross Cultural Management (Students Review of a Peers Posting) - Essay ExampleReynolds et al (2003) emphasize the importance of effective negotiation when undergoing intercultural negotiations. Reynolds (2003) states that managers spend more than 50% of their time negotiating and when negotiating with other cultures managers should be aware and wonder the differences to avoid encounter.Reynolds et al (2003) also portrayed the link between several(predicate) negotiation styles and different cultures, which was also discussed in the lecture this week. Such as different cultures being individualistic or collective, centralised or de-centralised, which was discussed in this weeks lecture. The link between trust and negotiation style is also portrayed both in this weeks lecture and this daybook article, such as some cultures find relationship building to be an important aspect.Negotiation is extremely important to avoid conflict or solve conflict when dealing with internationa l managers and or companies. Therefore, Reynolds et al (2003) emphasize of the importance of understanding different cultures and their negotiation style is highly snappy and relevant to this weeks lecture. This weeks lecture portrays a deeper view of the negotiation process such as portraying that every negotiation party has its consume interests, priorities, and strategy (Santha, 2007) therefore for a negotiation party to be successful they need to research the culture and gain a good understanding of it. The journal article realises this point and portrays the growing importance of cross cultural negotiation studies. The way Reynolds et al (2003) has done this is by portraying the growing interest in international business negotiation studies, this is depicted in (Appendix one), where it portrays the number of articles published concerning international business negotiation has risen from (5) on the scale during the year 2000, to (26) on the scale in 1998.The article is also re levant to this weeks lecture is because it portrays how different cultures use